full

The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential?

Published on: 3rd December, 2024

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. 

Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency and client-side, including being the former Head of Strategy at BT and CSO of W+K London, plus Dentsu, McGarryBowen and Ogilvy. Kevin’s first book, 'The Creative Nudge' was an Amazon best-seller and he shares the concepts from his book in this podcast. 


In this episode, Kevin shares his definition of creativity, ‘nudge theory’ where small changes can lead to significant impacts, 9 behaviours to rediscover your creativity and how marketing leaders can create an environment for creativity. 


Plus Kevin shares his advice for reviewing creative respectfully and his career highs and lows. 


00:00:00 Welcome and Creativity in Marketing 

00:02:00 Defining Creativity 

00:03:32 Why is Creativity vital to stand out? 

00:06:09 Kevin’s Nudge Theory Explained 

00:08:12 Nine Behaviours to Rediscover Creativity 

00:15:12 How to Create Conditions for Creativity?  

00:17:56 Being Willing to Challenge the Status Quo 

00:21:56 Creativity and Human Evolution 

00:24:51 How to Review Creative Ideas? 

00:33:12 Reviewing Creativity and Giving Feedback  

00:37:29 Kevin’s career Highs and Lows  

00:48:18 Advice for Marketers 

 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Kevin Chesters | LinkedIn

 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

All Episodes Previous Episode

Listen for free

Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join