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Marketing Starter For Ten: The Caffeine Partnership's Simon Bailey on why purpose is important and how you should go about finding it

Published on: 17th August, 2021

The Caffeine Partnership's Managing Partner, Simon Bailey, does a 'Starter for Ten' for the Society, discussing doing it 'on purpose', why purpose is becoming more important and how you should go about finding it.

This talk is part of a series of ten-minute talks called 'Starter for Ten', where clever people in our network discuss things of interest to marketers.

About Caffeine

Caffeine is a strategic brand consultancy that helps impatient leaders deliver growth through purpose-led brand strategy and distinctive customer and employee experiences. Caffeine has been talking and writing about purpose for many years including publishing the best-selling book On Purpose in 2015. If you would like to find out how purposeful your business is, you can take the On Purpose survey here. If you would like to find out more about what a shot of Caffeine can do for your business you can find out more at https://thisiscaffeine.com/

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers that mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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