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Brand Strategy for Breakthrough Growth with Lindsay Gorton-Lee & Tom Lees
Published on:
19th September, 2022
Strong brands have value, drive growth and build resilience.
In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Lindsay Gorton-Lee and Tom Lees, Brand Strategy Consultants at Kantar about brand strategy for breakthrough growth.
They discussed delivering meaningful difference, keeping up with changing culture, brand authenticity and more.
