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Behind the Awards | Lauren Groves, Future Leader of the Year 2024

Published on: 15th May, 2025

Following the presentation of Future Leader of the Year 2024 at The Marketing Society Annual Dinner in November 2024, Lauren Groves, Head of Marketing Conversion & Partner at ITV is in conversation with James Townsend, EMEA CEO at Stagwell.

Lauren discusses her career growth and future goals as well as covering topics such as leadership beyond marketing and teamwork, creating safe spaces and learning from failure and of course touches on innovation and the impact of AI in her work.

Find out more about The Marketing Society Awards here https://www.marketingsociety.com/Global-40th-Awards

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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https://marketingsociety.com/join